Here's a breakdown of what social media post sets generally include:
Pre-Designed Posts: These are visually appealing images or graphics that align with the client's branding aesthetic and the specific themes of their campaign. The number of posts can vary, typically ranging from 12 to 20 posts in a set.
Captions: Each post comes with a pre-written caption that complements the visual content. These captions are crafted to engage the audience, reflect the brand’s voice, and convey the intended message effectively.
Hashtags: To enhance the reach and discoverability of posts, sets often include relevant hashtags. These are researched and chosen based on their ability to target specific audiences and increase engagement.
Scheduling Strategy: While not always included, some services may offer advice or strategies on the best times and frequencies for posting the content to maximize engagement.